Knowledge To Own Selected for Google For Startups Founders Academy

Alberto Estrella is one of 47 founders selected for Google for Startups program focused on high potential startups from underrepresented entrepreneurs based in the U.S.

New Jersey — February 9, 2022 –Knowledge To Own, a homeownership marketplace for homebuyers and real estate affiliates today announced it was selected to join the third cohort of the Google for Startups Founders Academy, a nationwide four-month, equity-free, virtual program designed to help promising founders and their startups grow revenues and obtain access to capital. 

The Founders Academy will kick-off in February and consist of hands-on workshops across a range of topics including customer acquisition, hiring, and fundraising. Knowledge To Own (KTO) is one of only 47 high potential startups that the Google for Startups team has selected for the first nationwide cohort. The Founders Academy program was launched in 2020 and has since supported 95 founders across the U.S.

Through the Google for Startups Founders Academy, we will partake in a four-month, equity-free program designed for 47 high potential startups across the US to help founders grow their revenues and obtain access to capital. This is a highly selective program and we’re thrilled to be part of an amazing cohort as we build our real estate and technology partnerships.

The KTO team will participate in a series of cohort-based workshops and will receive hands-on support from Googlers, industry experts and investors across a wide range of topics including strengthening sales, implementing the company’s go to market strategy in the northeast, as well as executing initial hiring plans and initiating the company’s Seed investment raise in 2022.

A press release with more information is below and images associated with the news can be found here.  Interested in reaching first time home buyers? Contact us at to join our affiliate program. 

Thank you! 

Alberto Estrella, CEO

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Knowledge To Own (KTO) makes homeownership possible by educating homebuyers with a personalized match to home loan programs.